Last month, Adobe announced its AI-generative content tool, FireFly, and with the latest announcement, FireFly is expanding its technology to video, audio, animation, and motion graphics design apps. It is being developed and rolled out to limited users for beta testing. It is expected to be released later this year to be more accessible.
FireFly is a powerful video content tool that will automate the process of creating video content faster and easier. It can annotate and find relevant B-rolls or create limitless variations of clips. The company is working on different ideas to produce high-quality content without spending hours in post-production. You may remember that filters have changed the look and feel of the video, but it has been constrained. Now, it’s going further with advanced adjustments.
What’s new coming with FireFly – AI Video Editing is coming with Adobe Firefly, along with AI-generative tools into Creative Cloud.
To use this, users need to sign up for the FireFly Beta, which will be coming to other Creative Content products in the future, allowing the generation of realistic and high-quality content that is safe for commercial use. This will help creative professionals save time and improve their workflow. Adobe is committed to offering powerful and accessible tools for creative professionals by adding new features and capabilities to FireFly, which will be available to more Creative Cloud products.
There are plenty of customization options, and they will be integrated into the company’s various video, audio, animation, and motion design apps. It also allows users to quickly add specific effects and changes to their works. For example, users could write the word “Molten” and then type “3D Molten Iron” into the prompt to make the text look like it’s melting in extreme heat.
There is a new automatic storyboarding and pre-visualization, B-roll recommendation, color grading using just a few words, and a new title card with animated fonts, graphics, and logos. With this, you can create high-quality video content faster and easier, saving time and money on video productions. It helps to create more engaging and visually appealing video content to reach a wider audience with your content.
Transform your editing workflow with text-to-color. 🎨 We dream of a day when you can change the mood of a scene just by describing your vision to #AdobeFirefly. pic.twitter.com/e8x5xdPHBq
— Adobe (@Adobe) April 17, 2023
One of the most exciting features is the ability to color grade with the command prompt and add music and sound effects like footsteps, door opening, and laughter to the video with the type in mood or genre of music for more engagement and realistic. Adobe also added various fonts, graphics, logos, and text to generate title cards that match the user’s requirements. Professionals spend a lot of time in color grading, and it’s an art. Professionals can now have more drafts and ideas with this.
Features of Adobe FireFly
It will help creators to change the color scheme, time of day, or season in already-recorded videos. It allows users to quickly change the look and feel of their video production. If FireFly can generate royalty-free custom sounds and music, it could be a massive time-saver for creators.
- Text-to-color enhancements
- Advanced music and color effects
- Stunning fonts, text, effects, graphics, and logos
- Powerful script and B-roll capabilities
- Creative assistants and co-pilots
Adobe FireFly could be an excellent option for creating video content. Also, it will improve the production process to revolutionize how content creators create video content. We will see how Adobe continues developing this technology and what content does with it. We need to see how Adobe FireFly unlocks the possibilities and capabilities Adobe continues to develop this technology.
We'd love to see you to take your text to the next level with animated text tools. 📈 With #AdobeFirefly, the only limit is your imagination! pic.twitter.com/D7SsWaoYuS
— Adobe (@Adobe) April 17, 2023
The company wants to make it more accessible for everyone regardless of their technical expertise so that users can experiment more with their new ideas. The company also announced the integration of its generative AI program, and Adobe also planned to use it in its Creative Cloud Suite of Products. FireFly uses Adobe Sensei, the company’s AI platform, to train its AI model on a massive dataset of images, text, and other creative content.
We want #AdobeFirefly to help you set the scene. 🎬 Generate animated storyboard scenes from scripts, even rendering flat and 3D versions with shot previews. pic.twitter.com/YAOQ5lwprL
— Adobe (@Adobe) April 17, 2023
Integrating AI image generation and other machine learning tools into the program is the natural progression for any company, including Adobe, that wants to remain relevant in the creative space going forward. AI image generators can help enhance Sensei; FireFly is a suite of generative AI models that allow creating of text prompts in the Dall-E and ChatGPT.
We have seen that Adobe FireFly and other AI tools allow doing more complex tasks like writing code, designing websites, and even creating art. It can be used to democratize skills and everyone to create amazing things. It can read scripts and automatically generate storyboards and pre-visualization to save time.
