In the coming days, Apple is going to release its future-oriented VR headset called Apple Vision Pro. Initially, the company announced this VR on June 23 and quoted February 2 as the final release date. The main advantage of this product is that it is not just a usual VR headset, as it is a spatial computing device bridging the gap between the virtual and real worlds. After all, Vision Pro boats with VisionOS are packed with eye-sight features and other useful innovations.

Being an Apple product, numerous users have hoped that Netflix would feature it and make a dedicated app for Apple Vision Pro. But the recent update says Netflix decided not to develop such a specific app. However, Disney+ and Hulu are already on board, but Netflix users are only ready for browser access. Since users have wide expectations of Netflix, such a decision harms the industry. So, let’s understand why Netflix does so.

Why Netflix declined the Apple Vision Pro App

Netflix won't develop an app for Apple's Vision Pro headset, deeming it 'subscale' and 'irrelevant' to subscribers.

Netflix’s decision to forgo a dedicated app for Apple Vision Pro has encountered curiosity from numerous users. As I said, along with other streaming platforms, people have high expectations of Netflix. But a sudden announcement from Netflix put the question over, and everyone wanted to know why they did so. For this, we analyzed the possible reasons and found these excuses as to why Netflix declined.

VR/AR Optimisation Challenges

One of the major technical difficulties arising in front of Netflix is creating a seamless VR/AR experience with high-quality visuals. They can’t maintain the same quality as they are delivering today.

Limited user base

The audience is somewhat limited, and as a result, Vision Pro’s current price tag and niche appeal suggest a smaller user base compared to established platforms, potentially making app development less cost-effective for Netflix.

Accessibility Focus

There might be a reason, as Netflix is putting more focus on accessibility than on the high-end VR segment. And since Vision is itself a limited segment, Netflix declined to develop a specific app for it.

Competitive landscape

This is a point of view for every streaming platform. As I said, Disney+ and Hulu are already venturing into the VR segment. Noting that Netflix got a hint on how this market can approach in the future Somewhere, Netflix found limitations in the market, and so they declined to develop an app for it.

Meanwhile, it is important to remember that these are just possible explanations, and Netflix hasn’t officially disclosed their specific reasons. The true motivation might be a combination of these factors or something entirely different.

Alternative Solutions for Users

We all know that if we want to stream content from Netflix only to experience Apple Vision Pro. Then there is no dedicated app, but that does not mean that you can’t use Netflix there. You can access Netflix Web and get the benefits you expect to have with Netflix. So, as an alternative, you can follow the steps below to access Netflix with Apple Vision Pro.

  1. Open the Safari browser on your Vision Pro.
  2. Navigate to the Netflix
  3. Now log in to your Netflix account.
  4. Browse the titles you want and start streaming.
  5. That’s it; you are ready to explore.

But remember that the Netflix Web option might be limited in terms of accessibility as compared to the app. These limitations, like no fancy VR controls and features like offline downloads and other personalized recommendations, will no longer be used. And the one that every user finds annoying is here; you lack the immersive feel of a dedicated app. Let’s see when Netflix prepares a dedicated app for it.

Future expectations

As you are well aware the reasons why Netflix is not developing a dedicated app for Apple Vision Pro. For this, you have options for how you can alternatively access Netflix on Apple Vision Pro. From there, some of you might wonder if there are any chances of a dedicated app from Netflix in the future. As we are observing, they will wait and see how people are adopting VR technology. If the response creates a new market, then Netflix will introduce a dedicated app for it.

Remember the same reasons why Netflix declined to develop a dedicated app for Vision Pro? Here also, the future is not definite; the above thought is just speculation. This decision is entirely based on market reasons after the final launch of Apple Vision Pro.

Final Thoughts 

To sum up, we’ve examined the key points surrounding Netflix’s decision, recognizing the significance of their choices and the potential implications for the entertainment industry. This decision, whether about content, technology, or business strategies, reflects the dynamic nature of the streaming landscape. As we conclude, it’s essential to consider the broader impact and potential shifts this decision may bring to the industry. I invite readers to share their opinions, questions, and thoughts on this development.