Artificial intelligence (AI) is rapidly changing the smartphone landscape, as it offers varied functionality ranging from virtual assistants to camera personalization. And as you know, in our previous guide, we discussed the probability of Galaxy AI coming soon. In contrast, the battleground is heating as rumours about iOS 18 pack a game-changing feature that means adding generative AI to such an OS.

However, creative AI is not what your average smartphone needs, as it is about creating an entirely new experience based on user input and preferences. You can imagine a phone that can write poems, design unique clothes, and do other similar things. For that reason, Galaxy AI is indirectly showcased silently. And recently, some updates say iOS 18 also added generative AI to compete against Galaxy AI, so let’s discuss what exactly happened.

The current landscape

As the heading itself suggests, here we are going to discuss the current status of AI in smartphones. I found that both iOS and Galaxy users are enriched with AI offering features like deep fusion, a multi-device ecosystem, and so on. Meanwhile, both platforms have competent AI assistants, but of course, Galaxy leads in customisation, whereas iOS focuses on on-device intelligence. So, this sets the stage for the potential impact of generative AI in iOS 18, offering a hint at a future where AI goes beyond basic tasks.

IOS 18: The Generative AI Revolution

Now be ready for the upcoming era of AI, as iOS 18 is armed with the power of generative AI that seeks to redefine smartphone intelligence. However, there is no official update regarding this, but sources indicate a few rumoured features. Among them, some of the notable features are Smart Siri, a personalised experience, text processing on steroids, effortless email replies, and supercharged content creation.

Although it seems great that the generative AI introduction to iOS 18 would empower with numerous benefits, you should all know that to compete against Galaxy AI, iOS may face a few challenges. These challenges include data privacy concerns, computational demands, and ethical considerations. Despite these challenges, the potential of generative AI on iOS is undeniable. Remember, these insights are just rumours, so find them intact.

Galaxy AI: A Worthy Challenger?

As you can see, even though AI is so advanced, incorporating it into the phone could invite varied challenges. But you should know that Galaxy AI is predominantly beating the vibrant hurdles. Samsung focused on its great strengths, including customisation, multi-device continuity, and openness. However, it does not mean Samsung is not struggling, as Bixby’s intelligence still needs to level up, and compared to Siri, Bixby’s users remain small, hindering its learning and development.

Even so, Samsung is likely to focus on enhancing Bixby’s intelligence by introducing deeper integration with generative AI. And of course, with this, they are planning to strengthen the multi-device experience. Samsung’s Bixby roadmap hints at advancements in natural language understanding. Rumours suggest that features like AI-powered object recognition and translation are within Bixby Vision. Overall, Galaxy AI appears to be a worthwhile option.

class="wp-block-heading">The battle is heating up.

As of now, we have discussed two major players in introducing AI to your phones. But you will be surprised to know that, apart from Galaxy and Apple, some more participants are there. Meanwhile, the coming smartphone future will be a game-changing option. You can already see how Galaxy AI is trying to optimise the user experience. Following that, Apple is also trying to add another line to iOS 18. On the other hand, players like Google Pixel, Huawei, and other popular smartphone manufacturers are likely to receive AI Touch.

From that discussion, one thing is clear: the coming days will be an era of hard battles between the industry’s giants. And being here, different phone manufacturers participate to be the best in AI, ultimately giving the user the best output every time. But of course, since nothing is officially declared, we cannot say anything exact about any brand. However, Galaxy AI and iOS 18 integration with AI are somewhere going to happen for sure.

Final Thoughts

To conclude, here we have shed light on the current landscape and the significance of the battle for generative AI for smartphones. The strides made in this field are not just technological advancements; they signify a potential revolution in the user experience. User experiences will continue to evolve, becoming more intuitive and tailored to individual preferences. We encourage readers to stay tuned for further developments in the exciting realm of generative AI for smartphones.

Frequently asked questions

Q1. What does iOS 18 do?

Ans. The major thing it does is boost built-in apps.

Q2. Does iOS use AI?

Ans. Of course, Siri is a straight example, but to make it more efficient, they are planning to add tweaks in iOS 18.

Q3. Does the S24 Ultra have AI?

Ans. Being a premium line from Samsung, the S24 holds plenty of AI functionality in it.

Q4. Will the iPhone XS get iOS 18?

Ans. No, the iPhone XS will not be compatible with iOS 18.