Bluetooth tracking has always been a great help to people who usually lose their cherished things. However, before Apple’s AirTag, this technology existed but gained major dominance due to the extreme features of AirTag. AirTag is designed to help users locate or track their purses, bags, and other items. However, over the last few months, these tracking devices have been misused.

If you look at past data, millions of users have raised complaint requests. AirTag is not specifically affected by this issue, but is consistent with Bluetooth tracking devices. Despite taking action, the Bluetooth tracker manufacturers did not resolve the issue permanently. For this reason, Apple and Google developed industry standards. So let’s discuss all that and see what they intend.

Apple and Google Partnered to Stop Unwanted Tracking with AirTags and Other Trackers Stalking

I accept that Bluetooth device trackers have no substitute for tracking items like bags, purses, and keys. Apple’s AirTag works outstandingly, where the major feature is that AirTags send out a secure signal that can be detected by nearby devices in the Find My Network, making it secure. The chain will provide real-time tracking services. But there is a major catch that most unauthorized users have addressed.

Obviously, some people are aware that such Bluetooth tracking is so powerful that it can reveal the location of your lost data with a high degree of accuracy. But some people are using it to track individual users, harming other users’ privacy. For developers to bypass their own programming to find out the real victims, it takes a lot of time. But this is not always possible, especially when the person is committing individual tracking.

There is no way to overcome that individual tracking issue. For this reason, Apple and Google recently announced a partnership to make sure such unfair practices do not continue. Apparently, both are working on some new industry standards that will cover this issue as well. One surprising thing here is that Samsung, Tile, Chipolo, Eufy security, and Peblebee are the companies already supporting the new industry standards drafted.

Across both Android and iOS platforms, Google and Apple have taken this initiative to ensure a secure user experience. The draft they have prepared has currently been submitted to the Internet Engineering Task Force (IETF) and will be open for review for the next three months. Both Apple and Google will soon announce a production implementation with new standards across the globe based on feedback.

By the end of the year 2023, we will be far away from individual tracking problems. It would be great to be a part of both Google and Apple, as they think a lot about their customer experience, especially when such mispractices happen. Now I hope all such users doing unfair Bluetooth stalking will itself need to stop, as these new industry standards will not leave any space for them. By this implementation, I bet you will feel more secure than before.

Frequently Asked Questions

Q1. How far can you track an AirTag?

Ans. Since they work within the Find My network, there is no specific range to be defined.

Q2. Does AirTag need WIFI?

Ans. There is no need for an internet connection to run AirTag, as it completely runs over a stable Bluetooth connection.

Q3. Does Apple AirTag have GPS?

Ans. No, there is no GPS service to render over Apple AirTag.

Q4. Can AirTag track a car?

Ans. Of course, AirTag is not limited to any specific object. You can track anything provided that it has a stable Bluetooth connection set up.