So YouTube do show several platform ads, and Ad Banner is one of them. Google officially announced that ads banner will be removed from April 6th this year. If you don’t know about this, Overlay ads, These ads placed on the bottom of the video and they are one of the legacy ads format which only appear on desktop device.
YouTube is Killing the Ad Banner: Here’s Why
Company said, they have found this ad format bit disruptive for viewers and this step been taken to improve the vieweing experience. YoUTUbe will now divert the ads by focusing on higher-perfominmg ads format on desktop.
This signfincant change will improve the experience, and since it only appear on desktop-based platform, as there aren’t a lot of people who used to watrch the youtube compare to the people who used to view the content by their mobile using YouTUbe app. Its worth notiing that the platform do have pre-, mid, and post-roll ads formats that often can be skipped.
How YouTube’s Ad Banner Removal Will Impact Creators
However, These ads were quite engaging as it send to the website associated with the ads after clicking on that ads on Youtube all thanks for the location and the nature of the ads. Whereas, it can only be removed with the tiny cross button appear on the upper-right corner of the ads in the advertisnment and it do consume a lot of space in the video player.
Its also noted that, The creators will have s limited impact and since YouTube will be shifting twoad other ads format but as of now there is no details so that Creators could generate further revenue from those sources. As of now, Company is also foucisng on product tagging feature which allow creators to embed the product within the video.
This change will give more benfitrs and better experience to the users, and Meanwhile some ads-blocking plugin or extension are already capable of blocking such ads.
