Nowadays, everyone is targeting their users and to improve the user’s privacy, Google is taking necessary action and has introduced a lot of privacy tools. Last year, when Google announced Android 13, the company also introduced the Privacy Sandbox feature but it has been rolled out to selected Android 13 devices including a few Galaxy phones.
Samsung is now rolling it out for a few more selected Android 13 devices, where it uses privacy-preserving techniques which include aggregating information, adding noise, and limiting the amount of data that has been collected from the device. Google aims to create a more secure web and private experience with a favor of online advertising ecosystem. And with this, advertisements could be more better in order to protect user’s privacy and prevent fraud.
Earlier it was based on cross-app identifiers, which use a unique code to track the users across different websites and apps. But with Privacy Sandbox beta, there is a new API designed to protect the core, and doesn’t use the identifier. All the devices that are eligible for Privacy Sandbox beta will receive an Android notification.
Google says “Building on our web efforts, we’re developing solutions for digital advertising that limit user data sharing and don’t rely on cross-app identifiers.” Select Android 13 devices that are picking up the Privacy Sandbox Beta feature will get an Android notification for the same. According to Google, Privacy Sandbox Beta “provides new application programming interfaces (APIs) that are designed with privacy at the core, and don’t use identifiers that can track your activity across apps and websites.”
Google estimated that by showing relevant ads and measuring their effectiveness based on the user’s data which is derived from the user’s browsing history, app usage, location and other signals but these data will be saved temporarily on the device and will not be shared with other apps and websites. So if you are an eligible Galaxy user and have received the notification then you can follow these instructions to check.
- Open Device Settings, and head over to Security & Privacy.
- From there you can check under Privacy for Other Privacy Settings.
- Go to Other Privacy Settings, and there you will find Privacy Sandbox.
- Toggle to enable Privacy Sandbox and there is also an option to block individual applications that use the Fledge API.
Other applications will be able to check your saved interests and show relevant advertising accordingly. You can also check this on your Google’s Chrome, follow this guide for it.
- Open Chrome, and head over to Chrome’s Settings.
- From there go to Privacy and Security.
- Next, click on Privacy Sandbox to toggle to enable it.
There you may be asked to redirect as it was not a part of Chrome itself instead it is a device-specific feature. Hopefully, this article was helpful for you and you have successfully enabled this on your device. Thanks for being with us, we would like to know your valuable opinion and feedback, if there is any query share with us in the comment section down below.
