It’s not just for eCommerce merchants and bloggers anymore to perform extensive search engine optimization (SEO). There are many reasons why people turn to the Internet whenever they seek information or recommendations, including apartments for rent in Clarksville, TN, from real estate agents.

Home buyers browse the Internet for homes 95 percent of the time, according to the National Association of Realtors. Although some of those people will ultimately complete the process independently, most still prefer to work directly with an agent. It is possible that you will lose all of that business to one of your competitors if you do not prioritize SEO for your real estate website.

Let’s take a quick look at everything you must learn to become a successful SEO expert.

1. Keyword selection

Whether you’re new to SEO or just trying to make your existing campaign more efficient, targeting the right keywords is imperative.

In search engines like Google, keywords are integral to matching information seekers with websites that might meet their needs, so choose your keywords wisely.

Even though there is no law prohibiting independent agents from ranking for broad vital terms such as “realtor” and “real estate agent,” most are better off targeting niche keywords and long-tail key phrases.

Consider “condos for sale in [your city],” “solar energy homes,” and similar searches. You can choose the right keywords with the help of a good keyword research tool.

2. Mobile-optimize your website

The importance of making your site mobile-friendly has probably been mentioned at some point in your SEO education.

Online shopping and research are no longer exclusively conducted on laptops or desktops.

Mobile devices are increasingly used for those kinds of activities these days, even at home, so websites need to be mobile-friendly if they’re going to succeed.

Your web visitors will appreciate it as well. Search engine rankings can be negatively affected if your site is not optimized for mobile devices. Smartphones and other mobile devices are used to find real estate agents, browse listings, and more.

A recent survey found that almost 75 percent of recent home buyers searched for homes online at some point during their search process, and roughly half of younger homeowners found their current homes online.

3. Prioritize quality

Algorithms for search engines are much more sophisticated than they used to be. By stuffing your site with keywords and short, lackluster content, you can no longer trick Google into ranking your site. Nowadays, Google definitely understands the importance of quality.

In terms of search engine rankings, quality also speaks for itself. Consider creating truly helpful, high-value content that digs deeply into topics prospective buyers and sellers want to know about.

Ensure that relevant keywords are incorporated naturally and logically. When and where appropriate, add multimedia options like images, infographics, or marketing videos.

4. Organize your backlinks

Real estate SEO campaigns need a strong backlink catalog, and for a good reason. It tells search engines that your content resonates with people and deserves a higher ranking when other sites link to it. 

Backlinks are not all equal in value, however. For example, a service that promises to generate hundreds (or thousands) of backlinks for a fee should never be used.

Most of those links come from low-quality link farms, which can hurt your SEO more than it helps. Build a collection of unique, valuable articles others in your niche will want to link to and share.

Additionally, consider establishing amicable partnerships with local media partners and other content producers in your industry.

5. Don’t forget to localize

Since real estate is a highly location-specific industry, effective real estate SEO follows suit. Especially when they’re close to converting, most of your potential clients will be looking for homes in a particular area, city, or neighborhood.

Also, Google loves providing information seekers with as specific a result as possible, so localizing your content is very important.

Fill each location’s page with informative, keyword-rich content and essential business information. Provide entertaining, helpful, or otherwise valuable articles, guides, and other content on your site’s blog.

Your unique area’s real estate scene is the best way to show Google that you’re an expert.


A successful real estate SEO campaign can be done without accident. Modern consumers’ tastes, the Internet, and the world are constantly changing, as are best SEO practices.

Real estate SEO strategies should be updated according to current SEO trends. Are you ready to move forward? Find out what SEO trends you need to know! There will be discussions on first-party data collection, omnichannel digital campaigns, interactive experiences, and many other up-and-coming trends.